There are thousands of articles online about hiring or choosing the right SEO in Kelowna BC; however, based on my personal experience with clients, here are my top five suggestions. You should always ask SEO companies certain points to determine whether they are qualified, but the big question is:
Do they care for or are interested in what is best for their client?
- In case they do the following three factors will be important for them.
- Three things when hiring an SEO company
- Strategies based on goals rather than traffic numbers
- All internet marketing and SEO strategies should begin with the goals a business has for improving its traffic, sales, branding and/or anything else.
An SEO company is not focused on the right things if it does not ask what you are hoping to achieve or what your goals are. If they are not asking about your goals, their goals might not match yours; they are most likely focused on their own. This implies that they hardly have any experience.
The SEO company’s sole goal should not only be increased traffic. I realize that I can get people traffic throughout the day, but is that quality traffic? The trust process begins with quality traffic investments, purchases, and shares, to meet one or more of your goals. The implemented strategies must focus on goals.
Take away: The SEO company is not suitable for you if it does not bring up goals. You do not have to specify that goals are a priority.
Educating clients as a part of the process
On many occasions, I hear individuals tell me that their SEO company cannot inform them what it company is doing, as it is a secret. Let us analyze this. I never tell all things to my clients, but I do educate them. I do not answer detailed questions or tell things or to people who are not paying me. However, I often educate potential clients enough so that they understand what the issues with their website and/or SEO. These are the basics of what an SEO company does and not secrets.
I educate and inform a lot. However, the client would still need my services despite the knowledge I give to them. Even if I explained the secret to my client, he would most likely not have the experience or knowledge to use it effectively. I can say many things without giving away all my knowledge.
Educated clients realize that they are getting value for their money with me and they also know what to look for regarding goals, leads, and traffic. We become a team by educating, and develop long-lasting working relationships.
Take away: I think it is a good sign if an SEO company wants to educate their clients, to a certain extent, on the services they are offering. I get nervous by those who refuse to do so.
Understanding user’s experience
An SEO company needs to know the importance of the user experience (UX) is for visitors to a website. Great rankings and SEO are awesome, but if a visitor browses to a site and cannot find what they are searching for or if they face difficulties in using the site then sales are lost.
A good SEO company should focus on all factors… from the beginning to the end: goal-oriented traffic, which results in conversions. When they are discussing with your about your website, they ought to able to point out factors, which could cause a problem or talk about things, improving which, helps meet the goals of its SEO strategies.
Take away: In case a company discusses changes to meta tags only and offers nothing else, then you should not depend on that company. They ought to focus on the website’s usability, the experience of the user from start to finish, most importantly, page features and content that support SEO strategies and goals.
Do they want what is best for you?
You should ask SEO companies lots of little questions, but I am boosting you to look slightly further. A good SEO company will want what best suits you, and this includes:
SEO strategies are dependent on your goals and should fulfil your requirements. In case the company does not focus on your requirements, they are not focused on what best suits you.
Educating you: Being the client the company should educate you about the services you are paying for and what they are going to offer to you. You ought to have a basic understanding, as that allows you to monitor what is not working and what is. You could be paying for services that do nothing for you unless you have this knowledge. Is this what is best for you?
A knowledge of the user’s experience: If the search engine optimization company does not bother to care about the UX (user experience) of your website then you can be pretty certain that they aren’t thinking about what is best for your company. UX is a vital component of what real SEO companies do. Such SEO companies are not focused on simply traffic and meta tags. They are focused on the way in which each and every single factor will impact your UX, your SEO, your sales, as well as your goals.
Need a SEO in Kelowna BC? Contact Gary and his team now!
Coronation Internet Marketing Ltd.
347 Leon Ave #210c, Kelowna, BC V1Y 8C7